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Interhat?s retail distribution comprises the most extensive network for headwear and sports accessories in Greece and Cyprus, with more than 780 carefully selected outlets in these two countries alone and a growing network in the Balkan region.

 

Our retail network is segmented according to the type of headwear brand and how it fits in the overall picture of purchase occasion and location. Malls, accessory, casual and sportswear outlets offer high control over point of purchase elements and store management. The more seasonal tourist network provides great access to the tourist market that has higher demand for headwear due to the hot weather and convenient location.

 

Interhat also manages the marketing activities to support brands to the extent and brief required. POS stands, print, catalogue marketing, trade marketing and public relations are all a key part of Interhat?s operations and build confidence in the market, the distribution network and the license holders.

 

Interhat has on average more than fifteen years of trading history with each outlet. This great relationship and loyalty allows us more flexibility and control over POP management, market testing and underlines Interhat?s leading position in the marketplace.